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"How consumers become loyal fans on Facebook."

Shiu-Li Huang, Chieh-Ting Chen (2018)

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DOI: 10.1016/J.CHB.2018.01.006

access: closed

type: Journal Article

metadata version: 2020-02-18

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Shiu-Li Huang, Chieh-Ting Chen:
How consumers become loyal fans on Facebook. Comput. Hum. Behav. 82: 124-135 (2018)

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