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"Advergames and the effects of game-product congruity."

Michelle L. Gross (2010)

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DOI: 10.1016/J.CHB.2010.03.034

access: closed

type: Journal Article

metadata version: 2020-02-18

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Michelle L. Gross:
Advergames and the effects of game-product congruity. Comput. Hum. Behav. 26(6): 1259-1265 (2010)

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