"Advergames and the effects of game-product congruity."

Michelle L. Gross (2010)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2010.03.034

access: closed

type: Journal Article

metadata version: 2020-02-18

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/Gross10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/Gross10
Michelle L. Gross:
Advergames and the effects of game-product congruity. Comput. Hum. Behav. 26(6): 1259-1265 (2010)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.