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"Branding with social media: User gratifications, usage patterns, and brand ..."

Qin Gao, Chenyue Feng (2016)

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DOI: 10.1016/J.CHB.2016.06.022

access: closed

type: Journal Article

metadata version: 2020-02-18

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Qin Gao, Chenyue Feng:
Branding with social media: User gratifications, usage patterns, and brand message content strategies. Comput. Hum. Behav. 63: 868-890 (2016)

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