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"Determinants of consumers' attitudes toward mobile advertising: The ..."

Xifei Feng, Shenglan Fu, Jin Qin (2016)

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DOI: 10.1016/J.CHB.2016.05.024

access: closed

type: Journal Article

metadata version: 2020-02-18

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Xifei Feng, Shenglan Fu, Jin Qin:
Determinants of consumers' attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations. Comput. Hum. Behav. 63: 334-341 (2016)

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