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"Perceived message consistency: Explicating how brand messages being ..."

Yuhmiin Chang (2018)

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DOI: 10.1016/J.CHB.2018.03.038

access: closed

type: Journal Article

metadata version: 2020-02-18

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Yuhmiin Chang:
Perceived message consistency: Explicating how brand messages being processed across multiple online media. Comput. Hum. Behav. 85: 125-134 (2018)

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