"Diffusion of innovation in direct-to-avatar (D2A): A study of immersive ..."

Uttam Chakraborty, Santosh Kumar Biswal (2024)

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DOI: 10.1016/J.CHB.2024.108318

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type: Journal Article

metadata version: 2024-08-02

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Uttam Chakraborty, Santosh Kumar Biswal:
Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse. Comput. Hum. Behav. 158: 108318 (2024)

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