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"Chatbot advertising effectiveness: When does the message get through?"
Evert Van den Broeck, Brahim Zarouali, Karolien Poels (2019)
- Evert Van den Broeck, Brahim Zarouali, Karolien Poels
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Chatbot advertising effectiveness: When does the message get through? Comput. Hum. Behav. 98: 150-157 (2019)
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