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"How media multitasking reduces advertising irritation: The moderating role ..."

Emma Beuckels, Veroline Cauberghe, Liselot Hudders (2017)

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DOI: 10.1016/J.CHB.2017.03.069

access: closed

type: Journal Article

metadata version: 2020-02-18

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Emma Beuckels, Veroline Cauberghe, Liselot Hudders:
How media multitasking reduces advertising irritation: The moderating role of the Facebook wall. Comput. Hum. Behav. 73: 413-419 (2017)

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