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"Exploring the effects of ad-task relevance and ad salience on ad ..."

Hyejin Bang, Jooyoung Kim, Dongwon Choi (2018)

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DOI: 10.1016/J.CHB.2018.07.020

access: closed

type: Journal Article

metadata version: 2020-02-18

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Hyejin Bang, Jooyoung Kim, Dongwon Choi:
Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. Comput. Hum. Behav. 89: 70-78 (2018)

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