"Forecasting social CRM adoption in SMEs: A combined SEM-neural network method."

Ali Ahani, Nor Zairah Ab. Rahim, Mehrbakhsh Nilashi (2017)

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DOI: 10.1016/J.CHB.2017.05.032

access: closed

type: Journal Article

metadata version: 2022-10-02

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Ali Ahani, Nor Zairah Ab. Rahim, Mehrbakhsh Nilashi:
Forecasting social CRM adoption in SMEs: A combined SEM-neural network method. Comput. Hum. Behav. 75: 560-578 (2017)

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