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"How Do Different Types of Community Commitment Influence Brand Commitment? ..."

Ning Zhang et al. (2013)

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DOI: 10.1089/CYBER.2012.0456

access: closed

type: Journal Article

metadata version: 2020-05-28

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  - https://dblp.org/rec/journals/cbsn/ZhangZSZ13
Ning Zhang, Zhimin Zhou, Chenting Su, Nan Zhou:
How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. Cyberpsychology Behav. Soc. Netw. 16(11): 836-842 (2013)

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