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"The Effectiveness of Personalized E-mail Newsletters and the Role of ..."

Ewa Maslowska, Bas van den Putte, Edith G. Smit (2011)

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DOI: 10.1089/CYBER.2011.0050

access: closed

type: Journal Article

metadata version: 2020-05-30

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Ewa Maslowska, Bas van den Putte, Edith G. Smit:
The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics. Cyberpsychology Behav. Soc. Netw. 14(12): 765-770 (2011)

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