"Factors Influencing the Intention to Watch Online Video Advertising."

Joonghwa Lee, Mira Lee (2011)

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DOI: 10.1089/CYBER.2009.0305

access: closed

type: Journal Article

metadata version: 2020-03-31

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Joonghwa Lee, Mira Lee:
Factors Influencing the Intention to Watch Online Video Advertising. Cyberpsychology Behav. Soc. Netw. 14(10): 619-624 (2011)

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