"Self- and Social Motivation to Interact with a Brand on Facebook: The ..."

Taemin Kim, Okhyun Kim (2016)

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DOI: 10.1089/CYBER.2015.0094

access: closed

type: Journal Article

metadata version: 2020-03-31

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Taemin Kim, Okhyun Kim:
Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample. Cyberpsychology Behav. Soc. Netw. 19(5): 328-334 (2016)

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