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"The roles of cooperative advertising and endogenous online price discount ..."

Jicai Li, Jinwen Ou, Bin Cao (2023)

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DOI: 10.1016/J.CIE.2023.108980

access: closed

type: Journal Article

metadata version: 2023-03-18

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Jicai Li, Jinwen Ou, Bin Cao:
The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain. Comput. Ind. Eng. 176: 108980 (2023)

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