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"Price promotion considering the reference price effect and consumer ..."
Tengfei Guo et al. (2023)
- Tengfei Guo
, Shiquan Zhong, Xuelian Wang, Shoufeng Ma:
Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers. Comput. Ind. Eng. 175: 108841 (2023)
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