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"Price promotion considering the reference price effect and consumer ..."

Tengfei Guo et al. (2023)

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DOI: 10.1016/J.CIE.2022.108841

access: closed

type: Journal Article

metadata version: 2023-09-30

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Tengfei Guo, Shiquan Zhong, Xuelian Wang, Shoufeng Ma:
Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers. Comput. Ind. Eng. 175: 108841 (2023)

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