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"Using Real Options Analysis for Evaluating Uncertain Investments in ..."
Paul P. Tallon et al. (2002)
- Paul P. Tallon, Robert J. Kauffman, Henry C. Lucas Jr., Andrew B. Whinston, Kevin Zhu:
Using Real Options Analysis for Evaluating Uncertain Investments in Information Technology: Insights from the ICIS 2001 Debate. Commun. Assoc. Inf. Syst. 9: 9 (2002)
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