"Using e-CRM for a unified view of the customer."

Shan Ling Pan, Jae-Nam Lee (2003)

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DOI: 10.1145/641205.641212

access: closed

type: Journal Article

metadata version: 2018-11-06

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Shan Ling Pan, Jae-Nam Lee:
Using e-CRM for a unified view of the customer. Commun. ACM 46(4): 95-99 (2003)

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