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"Development of market-oriented strategies through cross-functional ..."
Ana Beatriz Murillo Oviedo et al. (2021)
- Ana Beatriz Murillo Oviedo, Marcio Lopes Pimenta, Éderson Luiz Piato, Per Hilletofth:
Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry. Bus. Process. Manag. J. 27(3): 901-921 (2021)
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