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"The importance of value and context for mobile CRM services in banking."
Preety Awasthi, Purnima S. Sangle (2013)
- Preety Awasthi
, Purnima S. Sangle:
The importance of value and context for mobile CRM services in banking. Bus. Process. Manag. J. 19(6): 864-891 (2013)
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