"Traditional marketing analytics, big data analytics and big data system ..."

Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Md. Mahmudul Alam (2021)

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DOI: 10.1108/BPMJ-11-2020-0527

access: closed

type: Journal Article

metadata version: 2021-09-01

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Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Md. Mahmudul Alam:
Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Bus. Process. Manag. J. 27(4): 1108-1125 (2021)

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