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"Attitudes towards gamification advertising in Vietnam: a social commerce ..."

Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen (2024)

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DOI: 10.1080/0144929X.2023.2190812

access: closed

type: Journal Article

metadata version: 2024-04-28

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Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen:
Attitudes towards gamification advertising in Vietnam: a social commerce context. Behav. Inf. Technol. 43(5): 845-861 (2024)

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