"Mouse tracking and consumer experience: exploring the associations between ..."

Maria Liakou-Zarda, Katerina Tzafilkou (2024)

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DOI: 10.1080/0144929X.2023.2235024

access: closed

type: Journal Article

metadata version: 2024-09-08

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Maria Liakou-Zarda, Katerina Tzafilkou:
Mouse tracking and consumer experience: exploring the associations between mouse movements, consumer emotions, brand awareness and purchase intent. Behav. Inf. Technol. 43(10): 1924-1937 (2024)

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