"The moderating role of acculturation in fostering young Chinese ..."

Hyeoncheol Kim, Zong-yi Zhu (2021)

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DOI: 10.1080/0144929X.2020.1773926

access: closed

type: Journal Article

metadata version: 2022-11-10

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Hyeoncheol Kim, Zong-yi Zhu:
The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea. Behav. Inf. Technol. 40(15): 1688-1699 (2021)

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