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"Social media marketing, value creation and firm's sustainability ..."

Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák (2024)

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DOI: 10.1108/AJIM-05-2022-0245

access: closed

type: Journal Article

metadata version: 2024-05-04

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  - https://dblp.org/rec/journals/aslib/YeboahKN24
Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák:
Social media marketing, value creation and firm's sustainability performance: a study among young consumers. Aslib J. Inf. Manag. 76(2): 248-268 (2024)

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