"A road map to new product success: warranty, advertisement and price."

Arda Yenipazarli (2015)

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DOI: 10.1007/S10479-014-1650-2

access: closed

type: Journal Article

metadata version: 2023-06-26

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Arda Yenipazarli:
A road map to new product success: warranty, advertisement and price. Ann. Oper. Res. 226(1): 669-694 (2015)

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