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"Pricing strategy of dual-channel supply chain with a risk-averse retailer ..."

Rufeng Wang, Xiongwei Zhou, Bo Li (2022)

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DOI: 10.1007/S10479-021-04326-3

access: closed

type: Journal Article

metadata version: 2022-03-10

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Rufeng Wang, Xiongwei Zhou, Bo Li:
Pricing strategy of dual-channel supply chain with a risk-averse retailer considering consumers' channel preferences. Ann. Oper. Res. 309(1): 305-324 (2022)

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