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"Perceived customer journey innovativeness and customer satisfaction: a ..."
Tan Vo Thanh et al. (2024)
- Tan Vo Thanh
, Mustafeed Zaman
, Trung Dam-Huy Thai
, Md Rajibul Hasan
, Dagnachew Leta Senbeto
:
Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. Ann. Oper. Res. 333(2): 1019-1044 (2024)
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