"Modeling brand advertising with heterogeneous consumer response: channel ..."

Salma Karray (2015)

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DOI: 10.1007/S10479-014-1656-9

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type: Journal Article

metadata version: 2020-08-13

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Salma Karray:
Modeling brand advertising with heterogeneous consumer response: channel implications. Ann. Oper. Res. 233(1): 181-199 (2015)

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