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"Product bundling and advertising strategy for a duopoly supply chain: a ..."

Sarat Kumar Jena, Abhijeet Ghadge (2022)

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DOI: 10.1007/S10479-020-03861-9

access: open

type: Journal Article

metadata version: 2022-10-24

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  dblp key:
  - journals/anor/JenaG22
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  - https://dblp.org/rec/journals/anor/JenaG22
Sarat Kumar Jena, Abhijeet Ghadge:
Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective. Ann. Oper. Res. 315(2): 1729-1753 (2022)

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