"Designing competitive loyalty programs: a stochastic game-theoretic model ..."

Amir Gandomi, Amirhossein Bazargan, Saeed Zolfaghari (2019)

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DOI: 10.1007/S10479-019-03179-1

access: closed

type: Journal Article

metadata version: 2023-06-26

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Amir Gandomi, Amirhossein Bazargan, Saeed Zolfaghari:
Designing competitive loyalty programs: a stochastic game-theoretic model to guide the choice of reward structure. Ann. Oper. Res. 280(1-2): 267-298 (2019)

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