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"Personalized Advertising in E-Commerce: Using Clickstream Data to Target ..."

Virgilijus Sakalauskas, Dalia Kriksciuniene (2024)

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DOI: 10.3390/A17010027

access: open

type: Journal Article

metadata version: 2024-02-29

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  - journals/algorithms/SakalauskasK24
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  - https://dblp.org/rec/journals/algorithms/SakalauskasK24
Virgilijus Sakalauskas, Dalia Kriksciuniene:
Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers. Algorithms 17(1): 27 (2024)

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