"Measuring Brand Awareness in a Random Utility Model."

Pierfrancesco Dotta, Marco Tolotti, Jorge Yepez (2017)

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DOI: 10.1142/S0219525917500047

access: closed

type: Journal Article

metadata version: 2021-03-24

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Pierfrancesco Dotta, Marco Tolotti, Jorge Yepez:
Measuring Brand Awareness in a Random Utility Model. Adv. Complex Syst. 20(2-3): 1750004:1-1750004:11 (2017)

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