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"An Expected Win Rate-Based Real Time Bidding Strategy for Branding ..."

Wen-Yueh Shih et al. (2020)

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DOI: 10.1109/ACCESS.2020.3016824

access: open

type: Journal Article

metadata version: 2020-09-19

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Wen-Yueh Shih, Yi-Shu Lu, Hsiao-Ping Tsai, Jiun-Long Huang:
An Expected Win Rate-Based Real Time Bidding Strategy for Branding Campaign by the Model-Free Reinforcement Learning Model. IEEE Access 8: 151952-151967 (2020)

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