"Exploring the Impact Mechanism of AIGC-Driven Social Media Marketing ..."

Jiacheng Luo, Kewei Zhang, Jiang Du (2025)

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DOI: 10.1109/ACCESS.2025.3600564

access: open

type: Journal Article

metadata version: 2025-09-11

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Jiacheng Luo, Kewei Zhang, Jiang Du:
Exploring the Impact Mechanism of AIGC-Driven Social Media Marketing Content on Consumer Decision-Making Behavior: A Two-Stage Hybrid Approach. IEEE Access 13: 147615-147632 (2025)

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