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"How the Characteristics of Live-Streaming Environment Affect Consumer ..."
Qian Li, Cong Zhao, Ran Cheng (2023)
- Qian Li, Cong Zhao
, Ran Cheng:
How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust. IEEE Access 11: 123977-123988 (2023)
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