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"Are Sponsored Links Effective? Investigating the Impact of Trust in Search ..."
Yan Lu, Michael Chau, Patrick Y. K. Chau (2017)
- Yan Lu, Michael Chau, Patrick Y. K. Chau:
Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising. ACM Trans. Manag. Inf. Syst. 7(4): 12:1-12:33 (2017)
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