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"Investigating the brand evangelism effect of community fans on social ..."

Li-Chun Hsu (2019)

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DOI: 10.1108/OIR-06-2017-0187

access: closed

type: Journal Article

metadata version: 2020-05-25

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Li-Chun Hsu:
Investigating the brand evangelism effect of community fans on social networking sites. Online Inf. Rev. 43(5): 842-866 (2019)

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