"Allocation of advertising budget between multiple channels to support ..."

Vahideh Sadat Abedi (2017)

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DOI: 10.1057/S41274-016-0026-1

access: closed

type: Journal Article

metadata version: 2020-06-08

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Vahideh Sadat Abedi:
Allocation of advertising budget between multiple channels to support sales in multiple markets. J. Oper. Res. Soc. 68(2): 134-146 (2017)

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