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"Pricing display ads and contextual ads: Competition, acquisition, and ..."

Yung-Ming Li, Jhih-Hua Jhang-Li (2009)

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DOI: 10.1016/J.ELERAP.2008.06.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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Yung-Ming Li, Jhih-Hua Jhang-Li:
Pricing display ads and contextual ads: Competition, acquisition, and investment. Electron. Commer. Res. Appl. 8(1): 16-27 (2009)

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