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"Benefit-based O2O commerce segmentation: a means-end chain approach."
Lin Xiao, Zixiu Guo, John D'Ambra (2019)
- Lin Xiao, Zixiu Guo, John D'Ambra:
Benefit-based O2O commerce segmentation: a means-end chain approach. Electron. Commer. Res. 19(2): 409-449 (2019)
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