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"What Aspects of Mobile Ads Do Users Care About? An Empirical Study of ..."
Jiaping Gui, Meiyappan Nagappan, William G. J. Halfond (2017)
- Jiaping Gui, Meiyappan Nagappan, William G. J. Halfond:
What Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews. CoRR abs/1702.07681 (2017)
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