"Making Digital Freemium Business Models a Success: Predicting Customers' ..."

Sebastian Voigt, Oliver Hinz (2016)

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DOI: 10.1007/S12599-015-0395-Z

access: closed

type: Journal Article

metadata version: 2020-03-06

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Sebastian Voigt, Oliver Hinz:
Making Digital Freemium Business Models a Success: Predicting Customers' Lifetime Value via Initial Purchase Information. Bus. Inf. Syst. Eng. 58(2): 107-118 (2016)

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