"Convert Traffic to Purchase: the Impact of Social Network Information on ..."

Yanli Pei et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2019-12-12

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Yanli Pei, Min Zhang, Yuqi Zhang, Shan Wang:
Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce. WHICEB 2018: 10

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