"Study of the Influence of Brand Image on Consumers' Online Shopping ..."

Xinyan Liu, Sheng Zhang, Zhen Qin (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-09

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Xinyan Liu, Sheng Zhang, Zhen Qin:
Study of the Influence of Brand Image on Consumers' Online Shopping Intention - - in the Case of Cosmetics. WHICEB 2016: 36

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