"Data-driven text features for sponsored search click prediction."

Benyah Shaparenko, Özgür Çetin, Rukmini Iyer (2009)

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DOI: 10.1145/1592748.1592755

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Benyah Shaparenko, Özgür Çetin, Rukmini Iyer:
Data-driven text features for sponsored search click prediction. KDD Workshop on Data Mining and Audience Intelligence for Advertising 2009: 46-54

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