"Integrating Customer Relationship Management Strategies in (B2C) ..."

Shailey Minocha, Nicola Millard, Lisa Dawson (2003)

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type: Conference or Workshop Paper

metadata version: 2005-05-30

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Shailey Minocha, Nicola Millard, Lisa Dawson:
Integrating Customer Relationship Management Strategies in (B2C) E-Commerce Environments. INTERACT 2003

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