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"Factors Influencing Consumer Responses to Marketing Gamification."

Bhupesh Raj, Deepak Gupta (2018)

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DOI: 10.1109/ICACCI.2018.8554922

access: closed

type: Conference or Workshop Paper

metadata version: 2019-01-07

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Bhupesh Raj, Deepak Gupta:
Factors Influencing Consumer Responses to Marketing Gamification. ICACCI 2018: 1538-1542

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