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"Mobilizing Customer Relationship Management - A Journey from Strategy to ..."

Ragnar Schierholz, Lutz M. Kolbe, Walter Brenner (2006)

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DOI: 10.1109/HICSS.2006.351

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - conf/hicss/SchierholzKB06
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/SchierholzKB06
Ragnar Schierholz, Lutz M. Kolbe, Walter Brenner:
Mobilizing Customer Relationship Management - A Journey from Strategy to System Design. HICSS 2006

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