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"Bringing Advertising Closer to Mind: Using Neurophysiological Tools to ..."

Adriane B. Randolph, Sandra Pierquet (2015)

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DOI: 10.1109/HICSS.2015.68

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/RandolphP15
Adriane B. Randolph, Sandra Pierquet:
Bringing Advertising Closer to Mind: Using Neurophysiological Tools to Understand Student Responses to Super Bowl Commercials. HICSS 2015: 517-522

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